I created my very own brand the Hard Drinks. The original idea came from Soft Drinks. If there are soft drinks there should be hard drinks too.

Therefore I created the brand together with the packagings and the website. I’m a native Hungarian and we have a very hard alcoholic drink called Palinka. We Hungarians always try to cheer up our foreign visitors with this drink. Most of them find it pretty hard to drink. Thats why I decided to use palinka as the drink for this brand. I even found a 80% alcoholic grape palinka that could be the main product of the portfolio.

Here are the packaging designs I created for the brand.